NAICS category

Marketing Research and Public Opinion Polling

NAICS 541910

FY2026 ended Sep 30 · data still posting · data as of 2026-11-01†

† DoD contract data posts to USAspending about 90 days after award.

Part of Professional, Scientific, and Technical Services →

$236.8M
Federal awards
FY2026 · data still posting
4
Recipients
NAICS 541910
Code

NAICS code 541910 (Marketing Research and Public Opinion Polling) accounted for $236.8M in federal contracts in FY2026, across 4 recipients. FY2026 ended Sep 30 and its data is still posting. Computed

Obligations by year

Computed
$199.4M
FY20
$223.5M
FY21
$182.6M
FY22
$312.2M
FY23
$229.1M
FY24
$190.4M
FY25
$236.8M
FY26 partial
▼ 5%
FY20 to FY25

Key takeaways

Computed
FY2026 ended Sep 30 · data still posting · data as of 2026-11-01
  • Marketing Research and Public Opinion Polling (NAICS 541910) accounted for $236.8M in federal obligations in FY2026, compared with $190.4M in FY2025.
  • The Department of Health and Human Services provided 52% of it.

Top recipients

Computed
National Opinion Research Center$48.1M
Westat, Inc.$43.7M
Research Triangle Institute$8.4M

Recipient breakdown available for 42% of obligations shown

Awards

Source

Largest FY2026 awards in this category

Awards coded NAICS 541910 that started in FY2026, by the amount obligated on each so far.

No award on record in this category started in FY2026.

Largest awards in this category

Data Collection Services for the Ces Project
awarded 2019$100.7M
Task Order 2 - CLIN0001 Survey Option Periods 1-4 - Clins 0001B, 0001C, 0001D…
awarded 2024$54.1M

Total value over each award’s life, largest first.

Related

Why the labels? The graph is only worth anything if the links are trusted. Facts taken straight from a federal filing are Source; figures we calculate are Computed; links we infer (corporate parents, districts, similar contractors, connections between records) are Inferred, worded carefully, never asserted as fact and never a claim that one thing caused another. Spot an error? Tell us.