NAICS category
Advertising Agencies
NAICS 541810
FY2026 ended Sep 30 · data still posting · data as of 2026-11-01†
† DoD contract data posts to USAspending about 90 days after award.
$1.1B
Federal awards
FY2026 · data still posting
3
Recipients
NAICS 541810
Code
NAICS code 541810 (Advertising Agencies) accounted for $1.1B in federal contracts in FY2026, led by the Department of Defense, across 3 recipients. FY2026 ended Sep 30 and its data is still posting. Computed
Obligations by year
Computed$1.5B
FY20
$1.4B
FY21
$1.5B
FY22
$2.1B
FY23
$1.8B
FY24
$1.2B
FY25
$1.1B
FY26 partial
▼ 22%
FY20 to FY25
Key takeaways
Computed- Advertising Agencies (NAICS 541810) accounted for $1.1B in federal obligations in FY2026, compared with $1.2B in FY2025.
- It ranked #77 among industries by federal contract dollars in FY2026 (data still posting).
- The Department of Defense provided 65% of it.
Top recipients
ComputedRecipient breakdown available for 52% of obligations shown
Top funding agencies
ComputedAgency breakdown available for 63% of obligations shown
Awards
SourceLargest FY2026 awards in this category
Awards coded NAICS 541810 that started in FY2026, by the amount obligated on each so far.
| Award | ID | Recipient | Obligated | Start | End | Place |
|---|---|---|---|---|---|---|
| Mcrc Marketing Advertising Initiatives, Annual Marketing Plan (2026) | M9549426F7002 | Wunderman Thompson LLC | $112.8M | 2025-12-19 | 2026-12-19 | Georgia |
| National Media / Talent and Furnishings (Nmtf) Task Order (to) Provides National Media… | W9124D26FA007 | DDB Chicago Inc. | $110M | 2025-11-16 | 2026-11-15 | Illinois |
| Protecting Americans from Tobacco-Related Health Risks and Chronic Disease | 75F40126F19004 | — | $82.5M | 2026-07-01 | 2031-06-30 | Maryland |
| Program Provides the Army with Full-Service Advertising to Provide a Nationwide… | W9124D26FA006 | DDB Chicago Inc. | $81.3M | 2025-11-16 | 2026-11-15 | Illinois |
Largest awards in this category
awarded 2022$819.9M
awarded 2019$669.1M
awarded 2017$569.4M
awarded 2018$404.5M
awarded 2020$373.9M
awarded 2021$287.1M
awarded 2019$249M
awarded 2019$230.9M
Total value over each award’s life, largest first.
Related
- Top industries by federal contract dollars Every NAICS industry, ranked
- Professional, Scientific, and Technical Services Its industry sector
- Department of Defense Its largest funding agency
- Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) A related code
Why the labels? The graph is only worth anything if the links are trusted. Facts taken straight from a federal filing are Source; figures we calculate are Computed; links we infer (corporate parents, districts, similar contractors, connections between records) are Inferred, worded carefully, never asserted as fact and never a claim that one thing caused another. Spot an error? Tell us.